Vision and strategy
Our vision
Vattenfall´s vision is to be a leading European energy company. This implies that we should aim to be our customers’ preferred choice as energy supplier, and manage our assets more environmentally effective than what could be expected from our competitors. Furthermore, Vattenfall should actively contribute to a sustainable development in society by developing energy solutions for the future. Finally, Vattenfall's size and profitability must match or exceed that of the major industry players.
Our mission
Our mission is to enhance our customers’ competitiveness, environment and quality of life through efficient energy solutions and world class service. There is a demand for robust solutions to customers’ increasing energy needs and dependencies. We have a capability, experience and knowledge to meet this demand and thus create customer satisfaction, which is a key requirement for retaining and growing the customer base profitably.
The five strategic ambitions
Vattenfall has defined five strategic ambitions to help the company realise its vision of becoming a leading European energy company. They are as follows:
- Continue Profitable Growth
- Be the Benchmark of the Industry
- Be Number One for the Customer
- Be Number One for the Environment
- Be the Employer of Choice
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