Vision and strategy
Our vision
To be a leading European energy company.
Our mission
To enhance our customers’ competitiveness, environment and quality of life through efficient energy solutions and world-class service.
The five strategic ambitions
Vattenfall has defined five strategic ambitions to help the company realise its vision of becoming a leading European energy company. They are as follows:
- Number One for the Customer
Having satisfied customers is a basic prerequisite for Vattenfall’s continued success and trust in Vattenfall’s operations. Increased satisfaction over time leads to greater loyalty, a larger customer base and higher profitability. Moreover, having a large base of satisfied customers will enable trustworthy relationships with a wider group of stakeholders, which in turn is needed to gain an understanding and acceptance for Vattenfall’s business and secure the licence to operate, grow and create long term value.
- Number One for the Environment
The energy industry is increasingly expected to contribute to a sustainable development in society. Growing environmental knowledge and awareness, combined with globalisation and technological development, is leading to more stringent legislation. The ambition to be Number One for the Environment and meet the environmental requirements of tomorrow is essential for instilling trust and earning the licence to operate and grow.
- Profitable Growth
Profitable growth is vital for Vattenfall’s future competitiveness and ability to create sustained economic value. Size carries a number of strategic advantages, such as market position, financial strength and ability to spread risks. Added to these are operational advantages, such as more cost-efficient purchasing and leaner administration, which also enhance profitability.
- Benchmark for the Industry
Intensifying competition and price pressures will be an enduring trend in the European energy market. To address this challenge with sustained profitability, Vattenfall must continue to focus on operational excellence. As a company operating across several markets and within different areas of activity, Vattenfall has great opportunities to share experiences and realise cross-border synergies in its efforts to improve overall efficiency within the organisation.
- Employer of Choice
Vattenfall’s success depends on good leadership, the right competence and committed employees. Vattenfall is facing a generation shift that presents major challenges. Competition for top talent is rising as experienced employees with unique know-how are headed for retirement at the same time that a demographic shift is taking place in society. It is therefore imperative that Vattenfall is perceived as an attractive employer.
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